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Some thirty million years ago, when Mt. Fuji was born, minerals that had lain dormant beneath the seabed rose to the surface through its eruptions. Condensed over countless years, this mud is rich in natural silica — a key element behind beautiful skin.
Hijiriko (Seidei) is the name of a volcanic clay from Mt. Fuji.
The "Mt. Fuji mud" was mined only in a part of Narusawa Village, Yamanashi Prefecture.
The area around this mining site is now designated as part of Fuji-Hakone-Izu National Park, making new mining extremely difficult. The material we carefully preserve today has become extremely precious.
Eight items made from the mud of Mt. Fuji, from cleansing through to moisturizing.
Gentle on the skin, each one nurtures a complexion full of moisture.
In 1962, a potter drawn to the soil at the foot of Mt. Fuji settled in Narusawa Village, and it was there that everything began. Cracked, chapped hands quietly healing — that small discovery was approved as a quasi-drug more than fifty years later, taking shape as "HIJIRIKO."
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